DVR Construction
A measured digital presence for an experienced exterior company, built to give architectural work, practical expertise, and a growing project archive equal weight.
- Strategy
- Web design
- Development
Minneapolis web design & development
Minnesota · Working remotely
Thoughtfully designed.Precisely built.
Strategy, web design, and development for professional services, home and property brands, creative teams, and growing businesses in Minneapolis, across Minnesota, and remotely.
Alex Exteriors
A clear, owner-led business website that turns years of practical experience, services, and real project work into a confident path to inquiry.
- Web design
- Development
- CMS
Client perspective
Good words should be real.
“Max built us a great-looking website that really showcases our work. What I especially like is that he added a simple dashboard where I can upload pictures of our latest projects straight from my phone without having to mess with technical stuff. It's easy to use, even for someone like me who isn't very tech-savvy.”
“I'm very satisfied with my ongoing work with Max. He created a clean, minimalist website that showcases our Lake Minnetonka projects and helps customers understand our company before reaching out. He also improves our Google visibility and handles our other design work. It's great having someone who understands our business and keeps everything consistent and professional.”
Capabilities / What we do
One studio, from first decision to final detail.
01
Strategy & design
Positioning, structure, and responsive interfaces shaped around the way your business actually works.
02
Next.js development
Fast, durable front ends built in React and TypeScript, with the integrations your project needs.
03
Content systems
Straightforward tools for projects, services, articles, and the content your team changes often.
04
Search & visibility
Technical and local SEO, structured data, AI-search readiness, performance, analytics, and launch support.
Who we work with
Broad enough to cross industries. Specific enough to feel like yours.
Etherstep is a useful fit wherever expertise, trust, and a clear next step matter more than generic marketing language.
01
Professional services
Clear positioning and trust for consultancies, practices, advisors, and other expert-led teams.
02
Home & property
Service, portfolio, and location content for businesses shaping the places people live and work.
03
Creative & cultural
Distinctive portfolios and content systems for studios, artists, makers, and cultural organizations.
04
Hospitality & retail
Useful, atmosphere-rich experiences for destinations, independent shops, and customer-facing brands.
05
Technology & products
Focused storytelling for specialized tools, products, and teams whose value needs a clear explanation.
06
Mission-driven work
Accessible, maintainable sites for nonprofits and organizations turning complex work into public action.
Interactive demo library
A website should do more than sit there.
Explore four working concepts shaped around different customer journeys, from finding a home to building an order or booking a stay.
Explore all demosSister studio / Photography + film
The image belongs in the build.
When a project needs original photography or film, Etherstep works alongside Minneplenka to make the website and its imagery feel like one idea rather than two separate deliverables.
Visit MinneplenkaA considered process
Clarity at every handoff.
Good work moves faster when the decisions are visible. Each phase closes with something concrete to review, refine, and carry forward.
01
Discover
Get close to the business, audience, constraints, and the decision the site needs to help people make.
02
Design
Turn the strategy into a clear visual system and responsive experience before code locks anything in.
03
Build
Develop the interface, content model, integrations, and every state that makes the experience feel complete.
04
Launch & support
Test, deploy, measure, and stay close enough to keep the site useful as the business changes.
Small by design
Direct collaboration, fewer layers, and a build shaped around the work instead of an agency process the project has to fit into.
More about the studio